It's pretty much a fact that Holly Willoughby is a UK style icon. Before she quit, This Morning fans were obsessed with Holly's outfits and even when she stepped in for Ant McPartlin on I'm A Celebrity, her followers couldn't get enough of her style. Now she's back, having presented Dancing on Ice 2025, and we've loved seeing her grace our Sunday night TV screens.
And naturally, the question on everyone's lips was: where did she get that stunning dress that transformed her into a real-life ice queen? And is there anywhere we can get it for cheaper?
If you want to copy Holly's style, look no further - as we've got all the info on who designed her Dancing on Ice 2025 dresses (and we'll even find a cheeky cheaper alternative for you, too).
SHOP: Holly Willoughby's Dancing On Ice dresses 2025
Week 9: Dreamiest finale moment

Holly looked divine, glammed up in a custom glittering gown from the House of Idan - featuring accessories by Boodles and Stuart Weitzman. This may be our favourite look of the season from Holly.
Week 8: Semi-final red number

Holly's semi-final glam is breathtaking. When the contestants took to the rink solo for extra points and the dancing troupe, Diversity, wowed us all on the rink, Holly was styled in a Flower Drape Crepe Gown from Roland Mouret and accessories bySusannah Lovis Jewellers.
Structured Crepe Asymmetric Cape Detail Tailored Midi Dress
Alternative

www.karenmillen.com
Karen Millen does a nice alternative crepe asymmetric dress in red - perfect for any smart occasion.
Sirena Rose
Boujie buy

www.ratandboa.com
We adore this pick from Rat and Boa. The Sirena Rose is so flattering and is perfect for summer galavanting, wherever you find yourself. You'll be the talk of the town.
Week 7: Burgundy asymmetrical gown

Did someone say musicals? The Dancing of Ice crew strutted their stuff to show tunes this week, with guest vocals from Love Island winner Amber Davies, Michael Ball, Alfie Boe and the cast of Moulin Rouge! From Mammia Mia to Les Mis, we were treated during this special week - just shy of the semi-finals.
Holly's gown is an asymmetrical moment from Suzanne Neville - but is it chocolate brown or a dark red-burgundy shade? We can't tell. It's styled with jewellery byCalleija Jewelsand heels byRene Caovilla.
ASOS DESIGN twist shoulder with lace up back maxi dress in wine
Alternative

www.asos.com
We love this pick. Buy the dress, and the event will find you. Holly would approve.
Week 6: Vintage pick

This week, Dancing on Ice saw a guest performance from T'Pau. Does anyone else remember "China in Your Hand"? Well, we do - and some classic tracks from the 1980s accompanied the performances this week. After their individual routines, the couples were divided into two teams for a group performance, which made things a little spicy.
Holly was styled in a (you guessed it) 80s dress by Circa Vintage London, vintage Givenchy jewellery (courtesy of 4element), and heels by Stuart Weitzman. We love this retro/vintage styling. And we have found a very cool halterneck alternative.
Girl In Mind Black Amani Ruched Halter Neck Midi Dress
Dupe

www.next.co.uk
Oh, this is the picture of elegance. We think Holly would look smashing in this pick from NEXT. We couldn't find the original dress, but this is a nice alternative.
Cecily Dress In Floral Beads And Sequins
Boujie buy

www.wolfandbadger.com
Or what about this number from Wolf and Badger? It's giving vintage and quirky.
Week 5: Gold number

With a guest performance from Lilah Fear and Lewis Gibson, Week 5 saw some beautiful numbers - from Chappell Roan's Hot To Go and many more hits. The skate-off returned this week, too, and Holly donned a stunning gold glittered gown from Hua Le Duc Anh, earrings by vintage specialist Susannah Lovis Jewellers and heels from Sophia Webster.
We've found some alternatives - at different price points.
Cowl Neck Sequin Maxi Dress in Gold
Budget alternative

www.boohoo.com
We love this cowl-neck gown in a darker colour. It's super stunning.
Gold Sequin Drop Shoulder Maxi Dress
Boujie buy

www.quizclothing.co.uk
Or, consider the Quiz dresses with a fishtail style finish and sequin-finish. It's a little pricier than our pick above, but is perfect for special occasions.
Week 4: Black gown

This week, the celebs skate to songs that mean something to them, making it a special night indeed. Holly wore a fabulous black custom gown from Wang Feng Haute Couture, jewellery by Boodles and heels from Stuart Weitzman. We've found a dupe of this strapless number...
Vesper drape waist bandeau maxi dress in black
Dupe

www.asos.com
A staple event outfit, if you ask us. We can't knock a bandeau-style moment.
Week 3: Wicked-inspired look

Fans of Oz and Wicked were enchanted by Holly this week as she sported a Wicked-inspired ballgown in Week 3.
In her Instagram post, she joked that she and Stephen had the week off as Elphaba and Glinda hosted the show (!) We think Holly looks incredible. This ethereal, Glinda-inspired look with a couture pink gown by Studio Kiki, "fairycore" heels from Sophia Webster and diamond earrings from Aariya.
We've found some pink and tulle Glinda-inspired gowns that even Ariana Grande would say "Yes... And?" to.
Blush Pink Floral Print Textured V-Neck Maxi Dress
Dupe

www.next.co.uk
Make an impression and become "Popular", thanks to Next's Blush Pink Floral Print Textured V-Neck Maxi Dress. We love the cascading 3D floral design and mesh detailing, which add the final touches. It's perfect for the party season - it's a show-stopping look to steal the spotlight.
True Decadence Plunge Front Tulle Layered Maxi Dress in Soft Nude
Dupe

www.asos.com
Or, consider this version with flattering black panels around the waist. We love the tiered design, plunge neck and sleeveless style. It's very neo-Glinda. Pink? Check. Tulle? Check.
Alice Sleeveless Tulle Midi Dress Pink

www.monsoon.co.uk
A rogue choice, we know - but we love the balletcore feel of this pick. It's less ballgown and more versatile. So, you could wear it at any fancy event. And it still has the signature Glinda style in the design.
Week 2: Strapless black gown

Week 2 saw group performances to "Praising You" by the incomparable Rita Ora feat. Fatboy Slim and "Pompeii" by Bastille. We were spoiled rotten by Disney on Ice, who were the guest performers this week. Holly stunned us in this opulent black gown from Mugler, strappy black heels from Stuart Weitzman and gorgeous Sonya Earrings from LI STUDIO. And, we've found some dupes out there.
4th & Reckless velvet bandeau notch detail ruched maxi dress in black
Dupe

www.asos.com
Black velvet floor-length gown? Check. We've found a fitting dupe to emulate the spenny Mugler gown worn beautifully by Holly. It's a little ruched, but we prefer it this way. It's so glam.
Square Stud Earrings
Dupe

www2.hm.com
We are obsessed with Holly's square earrings from LI STUDIO. You can get the look for a little less with these H&M studs. They're bound to complete any glamourous look.
Lipsy Black High Multi Strap Minimal Faux Leather Sandals
Dupe

www.next.co.uk
Pair with some strappy black heels to get the full Holly "look", like this pair from Next.
Week 1: Embellished blue gown

Dancing on Ice 2025? It's here, officially. We can't quite believe it. Holly has started off the season strong with this bespoke, bejewelled Elsa-inspired dress from Suzanne Neville with custom dress embellishments by Hermione Harbutt. It really is one of a kind.
We've found a dupe from ASOS and Revolve, so take your pick.
ASOS DESIGN V Front Bandeau Midi Dress with Grid Hotfix Embellishment
Dupe

www.asos.com
Light blue, silver embellishments, and a little more affordable? Check, check, check. Perfect for upcoming spring soirees or some fancy nights out.
Michael Costello x REVOLVE Jake Gown
Dupe


OK - this is more in theme but comes with a heftier price tag. Consider this gorgeous Michael Costello X REVOLVE Gown. It's opulent and perfect for parties in the near future.
Promo: Silver and white dress

Holly Willoughby's stylist, Danielle Whiteman, has confirmed that Holly is wearing a Georges Hobeika Crystal-Embellished Tulle and Crepe Gown, that'll set you back a cool 2,436 (and that's in the sale). Inspired by Greek goddess Aphrodite, we have our eyes on some more alternatives that are just as figure-skimming and jaw-dropping.
Prisha Embellished Square Neck Evening Gown
Dupe

www.ohpolly.com
This flattering option from Oh Polly shares the embellished maxi dress with the white straps bringing a little of the same colour balance from Holly's pick. And, like Holly's, it's available in a beautiful lilac too.
QUIZ Silver Bow Sequin Midaxi Dress
Dupe

www.newlook.com
OK - we don't have the silver a white contrast, but we couldn't resist adding this to the list. I mean, how beautiful? Bows are continuing to have a moment and paired with the sequins, we're sure this is something Holly wouldn't mind wearing herself.
While we eagerly await the next Sunday show, here are some of Holly's dresses from last year that we can't get enough of...
CHECK OUT: Holly Willoughby's Dancing On Ice dresses 2024

Holly's silver embellished maxi dress
For Dancing on Ice 2024's final, Holly wore this gorgeous embellished maxi dress. She's looking absolutely stunning but unfortunately Holly's dress is bespoke, so we can't buy her exact outfit. Luckily, we've found a high street dupe...
What Holly is wearing: Dress, Shiran Abergel
DUPE: ASOS DESIGN embellished cami midaxi dress with jewelled detail in grey, ASOS, 175.

Holly's black plunge maxi dress
For the semi-finals, Holly wore this stunning black maxi dress. We're loving the sleeve detail and the plunge neckline. Holly's dress is from Versace so of course we've found a high street dupe to save you some cash...
What Holly is wearing: Dress, Versace
DUPE: High split plunge neck maxi dress in black, Oh Polly, 58

Holly's white halter neck maxi dress
This dress is absolutely gorgeous and it's giving us major wedding dress vibes. So we've found exactly where you can buy Holly's outfit and a high street dupe...
What Holly is wearing: Roland Mouret caped floral-applique gown, My Theresa, 1,540
DUPE: ASOS DESIGN bridemaid soft pleated halter maxi dress with satin skirt in cream, ASOS, 75

Holly's red plunge maxi dress
Holly looked absolutely gorgeous in this red maxi dress. We're loving her hair, jewellery, the neck line and slit in the dress. Unfortunately Holly's wearing a bespoke dress but fear not, we've found a similar look on the high street.
What Holly is wearing: Dress, Josephine Scott
DUPE: Red bardot draped split maxi dress, Club L London, 45

holly-willoughby-navy-dancing-on-ice-dress
Holly looked like a Bond girl on week five and it's giving us major inspo for our wardrobe. Holly's dress is on the pricer side but we've found a high street dupe that'll save you hundreds...
What Holly is wearing: Dress, Marchesa
DUPE: Esmeralda navy structured statement bardot maxi dress, Club L London, 150

Holly's yellow one shoulder dress
During week four, Holly is wearing this yellow one shoulder maxi dress. We're loving this look because it's giving us major spring/summer wardrobe.
What Holly is wearing: Kora canary long dress, Safiyaa, 1,250
DUPE: Puff one shoulder side split maxi dress, Boohoo, 55

Holly's black bow dress
Holly is looking absolutely fabulous in this black dress. We're loving bows, cutout details and the thigh high slit. As usual, she's giving us major inspo so we've found a high street dupe...
What Holly is wearing: Velvet maxi dress with bows and cutouts, Rasario, 2,240
DUPE: ASOS DESIGN long sleeve cut out midi dress with diamante trims in black, ASOS, 95

Holly's pink bow dress
We are OBSESSED with this pink bow maxi dress. It's giving boujee vibes and we're so here for it. Holly's dress is a little on the pricey side - costing 560 - so we've found a high street dupe...
What Holly is wearing: The Iyana maxi dress in pink, Solace London, 560
DUPE: Satin bow detail maxi dress, Boohoo, 55
Main image credit: ITV Pictures
Eden-Olivia Lord is the deputy digital across Closer Online and heatworld, having worked on both brands for over eight years.