Alison Hammond: This Morning outfits and high street dupes

The This Morning host is iconic in all areas of her life

alison hammond

by Eden-Olivia Lord |

Alison Hammond has taken over This Morning's Friday episodes (alongside Dermot O'Leary) so of course, we've had a look at all her outfits and where you can get high street dupes.

We've regularly seen Alison on our TV screens for 19 years after she made her TV debut onBig Brother series three alongside Jade Goody, Adele Roberts and Kate Lawler.

After her Big Brother stint she starred on Loose Women, I'm A Celebrity... Get Me Out of Here!, Strictly Come Dancing but she's mostly known as a TV presenter on This Morning.

Over the years we've seen her hilarious interviews with Dwayne "The Rock" Johnson, Tom Cruise, Oprah and of course, her viral Ryan Gosling and Harrison Ford interview.

As much as we LOVE anything she says, we're buzzing that Alison is now on This Morning every Friday because it means we can now copy her outfits or buy a similar look and save some cash.

So, without further ado here's what Alison is wearing...

Alison Hammond's leopard print maxi dress

When TOWIE's Amy Childs and Billy Delbosq appeared on This Morning, Alison wore a leopard print maxi dress. Unfortunately Alison's dress is sold out so we've found a similar look on the high street...

What Alison's wearing:

Yours 3/4 length sleeve midaxi split hem dress, Debenhams, 19.99.

Where you can get Alison's look for less on the high street:

From Boohoo you can recreate Alison's entire outfit for less than 40...

alison hammond leopard print dress

Zebra print frill detail midi dress, Boohoo, 30.

Alison's green top and kimono

On Wednesday Alison wore a green vest and a gorgeous kimono. We're loving the colours and her style so of course, we've found a similar look...

What Alison is wearing:

Green strappy gold trim cami top, Live Unlimited London, 39.

Green Kaleidoscope print short kimono, Live Unlimited London, 59.

Where you can get Alison's look for less on the high street:

From New Look you can recreate Alison's entire outfit for less than 30...

green vest and green kimono
New Look

Light green ribbed lace trim vest, New Look, 8.99.

Green ditsy floral short kimono, New Look, 19.99.

Alison Hammond reveals her go-to fashion brands

Alison may have launched a collection with InTheStyle but the This Morning presenter has admitted that there's another high street brand that she often wears.

"I get a lot of women asking where I get my clothes from. They just constantly want to know where we get anything from.

"I’m a big girl, so all I want is comfort," she said at This Morning Live.

“I love ASOS Curve, I think they’re brilliant. And I’m always in Yours clothing, I find they’re so comfortable and wearable, and not too expensive."

Who is Alison Hammond's stylist?

Alison often works with This Morning's stylish David O'Brien to help create some of her This Morning outfits.

WATCH: What happens backstage at This Morning? The cast spill some serious tea

In 2020, This Morning viewers were divided following the news that Eamonn Holmes and Ruth Langsford were being replaced by Alison and Dermot.

After it was confirmed that This Morning were having a shake-up with their presenters, it appeared that Ruth threw shade at Alison who became famous following her reality TV stint.

“We didn't do a reality show and get an overnight job on the telly. We've come up through the ranks,” she told Notebook magazine.

“Eamonn was only 19 when he started out. And he was doing the teatime news in Belfast during The Troubles. It was heavy stuff. And he's now got an OBE for services to broadcasting.”

However the interview was actually conducted five weeks before Alison and Dermot's job promotion.

And despite Rochelle Humes publicly supporting Eamonn following his axe, Ruth appears to be on good terms with Alison and Dermot after telling them to "have a ball" in their new role.

It's safe to say that Alison and Dermot have been absolutely smashing it in their new role, especially after their ratings were revealed.

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