I’m a beauty expert and this is the best shampoo for stripping hair colour 2025

Get rid of any unwanted hair colour.

best-shampoo-for-stripping-hair-colour

by Georgia Scott and Samantha Price |
Updated on

If you've ever decided to use hair dye to colour your hair but instantly regretted it then don't worry, because we've got you covered with the best shampoo for stripping hair colour. Trust us, we've all been there. However, gradually fading an unwanted hair colour with shampoo is a gentle and easy way to get your hair back to how you want it.

Looking to prep your hair before an exciting trip to the hairdresser? Adding a clarifying shampoo into your daily hair care routine will ensure any unwanted colour will slowly start to disappear. You'll be back to your dream colour in no time.

Maybe you want to remove a particular tone from your hair by applying a hair toner, or you're eventually looking to lighten your hair with a blonde hair dye. Before this, you can try to remove the colour as much as possible with a colour-stripping shampoo.

Closer's best shampoo for stripping hair colour at a glance:

It's a particularly good method for those who've previously dyed their hair with black hair dye or red hair dye, as these colours are notoriously hard to remove. That's why we've found the best shampoo for stripping hair colour, and treatments designed to gently help remove unwanted colour without the worry of damaging your hair.

How we chose the best shampoo for stripping hair colour:

All in all, we managed to include 15 of the best shampoos for stripping hair, some of which have been recommended by our Senior Commercial Content Writer, Samantha Price. However, where we couldn't try and test, we chose highly rated products selected by us beauty experts at Closer based on reviews.

In the selection process, we considered key factors such as trusted brands, a range of budgets and customer reviews, ranking the products in line with the 5-star rating system as seen across the sites they are included on.

SHOP: The best shampoo for stripping hair colour

1.

Faith in Nature Natural Lemon & Tea Tree Shampoo Cleansing Shampoo

Editor's Choice

Expert rating:
4.5
Faith in Nature Natural Tea Tree Cleansing ShampooFaith in Nature
Price: $7.34
View offer

Faith in Nature is a vegan-friendly and cruelty-free brand that uses natural ingredients within its shampoo, and this cleansing shampoo will help remove any residue or build-up on the hair. Tea tree will leave your hair feeling fresh and clean, as it has natural antiseptic properties for scalp health, while lemon has been historically used to lighten the hair. Many reviewers agree this shampoo leaves the hair feeling fresh with one customer saying it helped with their itchy scalp.

Pros

  • Vegan-friendly which we love
  • Natural ingredients, including naturally antiseptic tea tree oil
  • Paraben-free and SLS-free

Cons

  • Tea tree scent might not be appealing to all according to reviewers

2.

Paul Mitchell Clarifying Shampoo Three

Best salon quality shampoo

Expert rating:
4.5
Paul Mitchell Clarifying Shampoo ThreePaul Mitchell
Price: $14.95 (was 15)
View offer
Alternative retailers
FragranceNet.com$13.29View offer
Ulta$15.50View offer
Target$15.59View offer
JCPenney$15.75View offer

One that's often used in salons is Paul Mitchell, so if you want the salon experience from home then this brand is as good as it's going to get for the price. It's recommended to not use on colour-treated hair daily, so we'll be packing on the product as much as possible to help towards stripping unwanted colour. One reviewer loves how well this shampoo foams up and leaves the hair feeling full and voluminous.

Pros

  • Cruelty-free which we think is very important
  • Deeply cleans and removes residue from chlorine salt, iron and minerals
  • Removes chlorine tint on hair which reviewers that swim loved

Cons

  • Can take a while to rinse from hair according to reviews

3.

Noughty Detox Dynamo Clarifying Shampoo

Best budget shampoo

Expert rating:
4.5
Noughty Detox Dynamo Clarifying ShampooNoughty
Price: $5.99

www.boots.com

View offer

A vegan-friendly shampoo ideal for deeply cleansing and clarifying the hair. We love that this shampoo is designed to be used by anyone, with any hair type. Reviewers agree, saying it's 'curly girl friendly', Meanwhile, the added peppermint will gently remove any unwanted build-up of artificial colour and product. Not to mention, this shampoo works wonders at removing any chlorine and pollution build-up if you're looking for a shampoo to deeply cleanse.

Pros

  • Vegan-friendly
  • Made without any parabens, sulphates or silicones
  • Suitable for regular use which reviewers love as they can use it frequently

Cons

  • May be drying on the hair so we would recommend using with conditioner

4.

OGX Clarify & Shine+ Apple Cider Vinegar Shampoo

Best refreshing shampoo

Expert rating:
4.0
OGX Clarify & Shine+ Apple Cider Vinegar ShampooLookfantastic
Price: $4.50 (was 8.49)
View offer

Give your hair a really deep cleanse with this apple cider vinegar shampoo from OGX. This shampoo is designed to purify the hair of excess oil, colour and product build-up for shiny-looking results. Using an intense, clarifying shampoo is a great way to naturally reduce any unwanted hair colour without disturbing your daily haircare routine. Reviewers love that this shampoo makes their blonde look refreshed, and that it removes build up while leaving hair feeling super clean.

Pros

  • Encourages clean and healthy hair whilst improving its condition which we love
  • Scalp feels refreshed after use according to reviewers
  • SLS free

Cons

  • Scent might not be appealing to all

5.

OLAPLEX No. 4C Bond Maintenance Clarifying Shampoo

Best bond maintenance shampoo

Expert rating:
4.5
OLAPLEX No. 4C Bond Maintenance Clarifying Shampoo
Price: $22.40 (was 28)
View offer
Alternative retailers
Walmart$23.99View offer
ASOS$26.00View offer
SkinStore$30.00View offer
Saks Fifth Avenue$30.00View offer

If you want to cleanse your hair while supporting bond maintenance then Olaplex is the one for you. The pH-balanced formula is suitable for all hair types. It works to remove damaging product build-up, excess oil, hard water minerals, chlorine, and even heavy metals and pollutants to reveal your healthiest hair. Many reviewers love how clean this leaves the hair but doesn't leave the hair feeling overly dry.

Pros

  • Vegan-friendly and cruelty-free, perfect for those looking to be more eco-conscious
  • Supports strong bonds as you cleanse
  • Made without any parabens, sulphates or silicones

Cons

  • May not lather effectively according to reviewers

6.

K18 Biomimetic Hairscience Peptide Prep Detox Shampoo

Best popular shampoo

Expert rating:
4.5
K18 Biomimetic Hairscience Peptide Prep Detox ShampooK18
Price: $39

www.cultbeauty.co.uk

View offer

A newer brand to the market, K18 comes recommended by hairdressers in salons for maintaining the health of the hair. We at Closer are fans of K18 ourselves, including Deputy Commercial Content Writer, Jade Moscrop and Senior Commercial Content Writer, Samantha Price. This weekly prep detox shampoo clears the path from built-up grime, oils, metals and dirt using a blend of cleansing salicylic acid and activated charcoal.

Pros

  • Contains patented ‘K18Peptide’ to reduce protein loss and leave your hair healthier
  • The brand comes recommended by celebrities, hairdressers and reviewers
  • Optimises performance of your styling products and hair feels salon-soft

Cons

  • May not lost long despite its more premium price point

7.

COLOR WOW Dream Filter Pre Shampoo Mineral Remover

Best celebrity endorsed shampoo

Expert rating:
4.0
COLOR WOW Dream Filter Pre Shampoo Mineral RemoverCOLOR WOW
Price: $22.10 (was 26)
View offer
Alternative retailers
Sephora$12.00View offer
FragranceNet.com$20.99View offer
FragranceX$22.64View offer
Ulta$24.00View offer

Fans of Color Wow include Maya Jama and Kim Kardashian, so we're all for the celebrity-endorsed brand. With thousands of glowing reviews on Amazon, the Dream Filter Mineral Remover works as a pre-shampoo to cleanse the hair. Despite being advertised as colour-safe, one reviewer commented that it worked to remove their hair colour, which is great when you're looking for a redo. Reveals lighter, brighter and silky hair free from any unwanted tones, such as chlorine green.

Pros

  • Removes chlorine green colour tones and build-up
  • Rids your hair of haid water minerals and cleanses the hair
  • An award-winning celebrity favourite that leaves hair lighter and brighter

Cons

  • May not lost long despite its more premium price point

8.

LUSH Rehab Shampoo

Best invigorating shampoo

Expert rating:
4.5
LUSH Rehab ShampooLUSH
Price: $26

www.asos.com

View offer

Recommended by our Senior Commercial Content Writer, Samantha Price, she's used this clarifying shampoo before and loved using it for a weekly cleanse. Despite having a sensitive scalp, the gentle Rehab Shampoo from LUSH didn't cause any irritation, but instead provided an invigorating, tingling sensation that left her hair feeling ridiculously clean. Featuring refreshing mint and powerhouse rosemary, reviewers can only agree, even stating they feel like they have a new head of hair after use.

Pros

  • Includes natural mint and rosemary for added hair benefits
  • Leaves the hair feeling squeaky clean and the scalp reinvigorated
  • Cruelty-free ingredients

Cons

  • May not last all that long, but a little goes a long way

9.

OSMO Scalp Therapy Detoxify Shampoo

Best softening shampoo

Expert rating:
4.5
OSMO Scalp Therapy Detoxify Shampoo
Price: $15.19 (was 17.90)
View offer

A hydrating shampoo that deeply detoxifies the scalp and helps to remove any artificial colour and product build-up in the hair. It features rosemary and tea tree for a fresh cleansing effect and a beautiful natural scent. Reviewers said the shampoo left their hair feeling silky soft, and, from what we could see, the shampoo also worked across a variety of hair types - including curly hair.

Pros

  • Still retains moisture while deeply cleansing the hair
  • Has a pleasing and fresh scent according to reviews
  • Only need a small amount at a time, which is great and cost-effective

Cons

  • Not the fastest way to remove colour, best to use it as a weekly treatment

10.

Bumble and Bumble Sunday Shampoo

Best trending shampoo

Expert rating:
4.5
Bumble and Bumble Sunday ShampooBumble and Bumble
Price: $26

www.lookfantastic.com

View offer

Use this weekly detoxifying shampoo treatment to remove build-up, residue and unwanted colour. The deep cleanser lifts away excess oil and built-up pollutants for a fresh, clean start. A highly popular product and a quoted 'cult classic', it's not recommended for colour-treated hair, which means it's likely to strip the colour in no time. Our Senior Writer, Samantha Price, has used this shampoo before and claimed that it left her hair feeling squeaky clean, removing any build-up and excess oils.

Pros

  • Cruelty-free which we love
  • Still retains moisture while deeply cleansing the hair
  • Suitable for all hair types which we think is great and inclusive

Cons

  • Does contain sulphates which some people may not like to use

11.

Head & Shoulders Citrus Fresh Anti Dandruff Shampoo

Best stripping shampoo

Expert rating:
4.5
Head & Shoulders Citrus Fresh Anti Dandruff ShampooHead and Shoulders
Price: $9.48
View offer

Anti-dandruff shampoos are some of the best for stripping colour, so it's no surprise that Head and Shoulders has made it onto this list. This deep cleansing shampoo with citrus extract leaves the scalp feeling refreshed and soothed, while lightening colour over time. Senior Writer, Samantha Price, revealed to us that after accidentally toning her hair the wrong colour, she used this shampoo for every wash and noticed the colour lift significantly quicker than it would without it.

Pros

  • Targets the root cause of dandruff
  • Scalp feels refreshed after use which reviewers loved
  • Silicone-free and pH balanced

Cons

  • May be drying on the hair so we recommend pairing with conditioner

12.

L'Oréal Professionel Curl Expression

Best shampoo for curly hair

Expert rating:
4.5
L'Oréal Professionel Curl ExpressionL'Oréal
Price: $12.90 (was 14.30)
none
View offer
Alternative retailers
Sephora$41.00View offer

Clarifying shampoo for gals with curly hair. A hydrating shampoo to gently cleanse and diminish any unwanted product or colour build-up without damaging your luscious curls. It also contains hibiscus seed extract which is ideal for locking in moisture for curls. The reviews speak for themselves with this shampoo and we're super impressed with the quality of this product and how defined curls look after use.

Pros

  • Maintains the health of curly hair
  • Suitable for those with curly, wavy and textured hair
  • Enriched formula helps to nourish the hair, and reviewers said it left hair shiny

Cons

  • Scent might not be appealing to all according tor reviewers

13.

OUAI Detox Shampoo Clarifying Cleanse

Best detox shampoo

Expert rating:
4.5
OUAI Detox Shampoo Clarifying Cleanse
Price: $28
View offer
Alternative retailers
Kohl's$14.00View offer
Sephora$14.00View offer
Walmart$16.98View offer
Nordstrom Rack$18.97View offer

We're expecting big things with the OUAI Clarifying Detox Shampoo. This concentrated shampoo with apple cider vinegar is said to get you back on good terms with overworked hair.Get rid of product and hard water build-up, dirt and oil with this clarifying treatment, suitable for use up to two times a week. One reviewer referred to it as their 'holy grail cleansing shampoo'. Need we say more?

Pros

  • Reviews say it's effective at removing colour
  • Suitable for all hair types
  • Suitable for regular use

Cons

  • Best used up to two times a week which may be expensive for some users

14.

Manic Panic Prepare To Dye Clarifying Shampoo

Best for excess colour build up

Expert rating:
4.0
Manic Panic Prepare To Dye Clarifying ShampooManic Panic
Price: $16.86
View offer
Alternative retailers
Walmart$14.99View offer

The perfect pre-colour treatment shampoo to use before your colour appointment. If you're looking for a shampoo fit to use before visiting the hairdresser or changing up your hair, you should try this one from Manic Panic. This shampoo promises to remove any excess hair colour build-up, with one reviewer sharing 'I washed twice back to back with this stuff and my hair is significantly lighter'.

Pros

  • Acts as a pre-colour treatment
  • Still retains moisture while deeply cleansing the hair
  • Leaves the hair feeling clean after use according to reviews

Cons

  • Quite thick in consistency which some reviewers may not like

15.

Beauty Works Clarifying Shampoo

Best shampoo for extensions

Expert rating:
4.0
Beauty Works Clarifying ShampooBeauty Works
Price: $11.99
View offer

This is a great deep cleansing treatment to use before using hair colour or before hair extension application. This shampoo is designed to deeply nourish both natural hair as well as hair extensions with added vitamin E and milk protein. The hardworking formula works to deeply remove stubborn product build-up - ideal before fitting new hair extensions. One reviewer raved about how amazing their scalp felt after use and expressed how they could wait longer between washes.

Pros

  • Vegan-friendly, which we love
  • Great for those with or without hair extensions
  • Made without any parabens, sulphates or silicones

Cons

  • Feels heavy on the hair according to reviews

Types of shampoo for stripping hair colour

If you've had a dye disaster or just fancy switching things up, shampoos for stripping hair colour can be a brilliant, gentler alternative. Here are the main types:

Clarifying shampoo: Packed with deep-cleaning agents, this helps fade semi-permanent and some permanent dyes over multiple washes.

Anti-Dandruff Shampoo: A surprising hero, especially when mixed with baking soda. It’s milder than clarifying shampoo but still works to lift colour gradually.

Sulphate-Based Shampoo: Sulphates like SLS are known for their powerful cleansing properties, helping break down artificial pigments faster.

Chelating Shampoo: Designed to remove chlorine and mineral buildup, and especially used by swimmers, it can also help strip unwanted colour.

FAQs

How does shampoo strip hair colour?

Not only are there shampoos out there that can tone your hair, like purple shampoo for blonde hair, but there are also shampoos that can actually strip your hair colour. Enter: colour-stripping shampoo. The best shampoo for stripping hair colour works to dissolve artificial pigmentation in the hair by penetrating the hair shaft

Some shampoos with powerful formulas, such as anti-dandruff shampoos, contain ingredients that are strong enough to strip hair colour. These ingredients, such as zinc, pyrithione, or sulfates, can fade hair colour faster. The likes of dyed red hair tend to fade the fastest out of all of the colours, which is why there are shampoos for red hair made especially to enhance coloured hair.

If you're looking to lift the colour, a colour-stripping shampoo does so gradually over time with minimal damage. It won't exactly have the effect of bleach, but it might lift a shade lighter. Unfortunately, if you're wanting blonde tresses, it'll definitely take bleach to achieve enviable blonde hair like Holly Willoughby.

Why use a shampoo to strip hair colour?

Celebrity hairdresser, Josh Wood, offers informative guides on his website so we know how to look after our hair at home, but to salon quality.

He writes, 'You might have heard myths of washing up liquid remedying a stranger’s car-crash colour, but believe us, it isn’t that simple. If you’re desperate for an at-home solution, a clarifying shampoo can soften colour build-up and reduce dulling and tonal changes. But this supposed 'quick fix' shouldn’t be banked on too often. Avoid using too regularly, however, as they can strip the natural oils from the scalp, causing irritation and flakiness.'

Top tip: Keep an eye out for a shampoo designed to clarify the hair. These promise to remove any product build-up, along with any unwanted colour.

How long does it take to strip colour with shampoo?

Honestly, it can depend on what dye you've been using to begin with. It's worth noting that colour stripping shampoo will take a few washes and have a gradual impact on the hair as opposed to an instant effect, and may not remove the colour completely.

Freshly dyed hair tends to lift quicker in the first week of being done due to unsealed cuticles. Semi-permanent hair dye may begin to lift in five to ten washes with the right clarifying shampoo. Permanent hair dye, however, may only begin to lift in ten washes, but may still need work from a professional hairdresser to completely get rid of unwanted colour.

Will stripping shampoo damage my hair?

There's a possibility that constant use of these stripping shampoos may alter the hair texture, and cause dryness and frizziness while you're removing your colour. Some, but not all, of these stripping shampoos may also include sulphates, which aren't exactly great for the hair. We recommend some major TLC after a stint of using the best shampoo for stripping hair colour. Follow up with a deep condition and nourishing, restorative hair masks on a regular basis.

Is sulphate-free shampoo effective for stripping hair colour?

Sulphate-free shampoo is much gentler and therefore not as effective in stripping colour from hair. Sulphates work to deeply cleanse, however, using sulphates too much can also contribute to hair dryness, frizziness and damage. You may have to weigh up the need to remove the colour vs the condition of your hair if you wanted to use a shampoo containing sulphates.

Can stripping shampoo lighten my natural hair colour?

No, regular clarifying shampoos won't alter or lift your hair colour. To lighten your natural hair colour, you'd need a form of bleach to chemically alter the colour pigment in your hair. Whereas, shampoos for stripping colour only target the removal artificial pigments.

Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.

Samantha Price is a Senior Commercial Content Writer for Closer. During her time at Bauer, she has worked on writing expertly crafted buying guides on beauty, fashion and lifestyle.

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