Hydrating serums are a MUST for the summer – and here are my favourites

Get ready to glow

Hydrating Serums

by Piper Huxley |
Updated on

Your summer skincare routine wouldn't feel complete without one of the best hydrating serums on the market. After all, during warmer weather, our skin can become a little dehydrated from the sun. I know it seems unlikely, living in the UK. But if you are the outdoors-y type or thinking of splashing out on a vacation abroad, you'll need this skincare hack to replenish moisture and keep your skin plump and hydrated. Your routine shouldn't feel complete without a face serum; they're lightweight and easily absorbed.

I spoke to Dr Simon Ourian, co-founder of Simon Ourian MD and a renowned celebrity cosmetic dermatology doctor, on the importance of hydrating serums in your daily skincare routine. He stresses the importance of ingredients like glycerin and hyaluronic acid in serums, which "act as humectants, drawing moisture into the skin and keeping it plump and smooth". Whether summer or winter, the skin can dry out, so he recommends a hydration boost, which is "essential" for your skin to look its absolute best.

Best hydrating serums at a glance

Dr Simon says these serums are "key for maintaining skin health... when dehydration can accelerate fine lines and dullness". I have combination skin with an especially dry jawline, so high-concentration hydrating serums have been a lifesaver in keeping my skin soft, supple and protected from any stressors. I've put together a useful guide to choosing the best for your skin type. If your skin is crying out for a little moisture (like mine), don't worry, babes. There are some great serums out there (that actually work).

How we chose and tested the best hydrating serums

Before I bless you with my round-up, I thought I'd better let you know how I crafted this list for Closer Online. Those with dry skin should be using a hydrating serum year-round. Many of you may benefit from a hydrating serum during super hot or cold periods to prevent your skin from feeling dehydrated. I have searched for the best of the best, considering reviews, ingredients, value for money, and many more factors when crafting this uber-stylish list. I have combination skin and have tested the products below.

SHOP: Best hydrating serums

When choosing the right serum for you, Dr Simon suggests considering your skin's unique needs. If you need to combat dullness or pigmentation (as well as dehydration), use a serum with Vitamin C, for example. We've included a wide range of picks to help combat redness, fine lines and more.

1.

Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum

Tried and tested

Best hydrating serum

Beauty Pie Triple Hyaluronic Acid Lipopeptide SerumPiper / Closer
Price: $24-45

www.beautypie.com

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Beauty Pie is becoming a clear favourite of mine. My partner and I are guilty of placing monthly orders from the subscription service, which offers premium products at decent prices. Whether I need a top-up of a skincare staple or the chance to test a new beauty secret, Beauty Pie is always there to lend a helping hand to my tricky, combination skin type. The Hyaluronic Acid Lipopeptide Serum is one of many beauty products I reorder from the brand time and time again. I'll tell you why.

Beauty Pie calls this Swiss serum a "miracle for super glowy, dewy, healthy-looking skin", which is a sentiment I 100% wholeheartedly agree with. It's packed with plumping Polysaccharides, smoothing Pro-Ceramides and gravity-fighting Peptides. It's so lightweight, totally hydrating and is perfect for all skin types, I'm sure. And, most importantly, it's clean, cruelty-free and doesn't dry out my face, but it doesn't feel too heavy. If your skin is going through it, enjoy dewy, glowing and plump results.

Pros

  • Intense hydration from a triple-weight hyaluronic acid - moisture and glow
  • I love how multipurpose this serum is - conquers dryness and dullness 
  • SEAFILL firms and smooths skin, and IDEALIFT helps elasticity and ageing signs
  • Suitable for a wide range of skin types, including combination and sensitive

Cons

  • Price tag is significantly more if not subscribed to Beauty Pie
  • Results may take away if you're looking to smooth fine lines
Important ingredientsHyaluronic acid, seafill, idealift (peptides), aquaxyl (ceramide)
Quantity50 ml
Suitable forNormal, dry, dehydrated, combination and sensitive
BenefitsHydration, glow, anti-wrinkle, youthful appearance, skin health
Vegan?Clean and cruelty-free
  • Anti-aging - Glycerin, hyaluronic acid, Irish moss extract
  • Hydration - Alteromonas seaweed extract, anhydroxylitol, butylene glycol, glycerin, hyaluronic acid, Irish moss extract, silicone, sweet almond oil, xylitol.
  • Soothing - Hyaluronic acid, xylitol.

2.

Minimalist 5% Niacinamide Face Serum

Tried and tested

Budget option

Piper / Closer
Price: $11.99
View offer

If you're looking for a bit of repair to accompany hydration at a budget price, you've found the right serum. The Minimalist 5% Niacinamide Face Serum is perfect for dry, sensitive or easily-irritated skin types (and works well for those who find 10% Niacinamide too strong). I've always found that Niacinamide has been really good for the oilier, blemished parts of my face - but this multi-action serum packs a punch, whether used day or night, thanks to the added boost of hyaluronic acid, bifida ferment lydate (for UV protection) and oat extract - which gave me silky-soft and plump skin.

Testing this serum came after a period of not using any active ingredients post-skin treatment, so, as you can imagine, my poor face was crying out for some love. And, it totally lapped this serum up. What I noticed was how soft my skin was. Usually, my combination, oily and blemished patches can be textured, but this serum helped me gain a little soft normality back to my visage. Plus, thanks to the thicker serum, it doesn't run down my face and sinks in within a minute. I usually pop three drops onto my face after I've used a toner; I love that it doesn't flare up my skin or clog pores.

Overall, I find this serum gentle and effective for my combination skin. It's a great bargain buy, with high-quality ingredients at an affordable price point. I feel as if it has started to repair my skin a little, improving the texture, glow, and elasticity. However, keep in mind that the concentration of niacinamide is a little lower than that of other products on the market; it may not garner results as quickly as you'd hope.

Pros

  • I found this so nourishing and hydrating when used in the morning
  • Ideal for people with dry, sensitive skin and those who find 10% a little strong
  • Oat extract and hyaluronic acid helped my skin feel soft and plump
  • Combo of superstar ingredients guarantees repair and blemish control

Cons

  • Concentration of niacinamide is a little lower than other products on the market - which means it may not garner results as quickly as you'd hope 
Important ingredientsBifida ferment lysate, hyaluronic acid, niacinamide, oat extract, vitamin B3
Quantity30 ml
Suitable forAll skin types but especially suited for dry / damaged skin
BenefitsCellular repair, UV protection, hydration, plumps and softens, brightens and evens skin tone
Vegan?
  • Anti-ageing - Hyaluronic acid, niacinamide.
  • Hydration - Bifida ferment lysate, ethylhexylglycerin, hyaluronic acid, lecithin, propanediol, water.
  • Pore minimiser - Niacinamide.
  • Soothing - Bifida ferment lysate, hyaluronic acid, niacinamide. oat extract.

3.

TROPIC Rainforest Dew Hydrating Serum

Tried and tested

Best for natural formula

TROPIC Rainforest Dew Hydrating SerumPiper / Closer
Price: $43+

tropicskincare.com

View offer

Repairs and hydrates, improves the skin barrier and balances out redness - yes, this TROPIC Rainforest Dew Hydrating Serum does it all. Multipurpose is the way forward, if you ask me. I've had such good results with a shampoo and body cream from TROPIC - and I love their organic ethos. Suitable for all skin types, this particular serum is also infused with lush botanical extracts and reparative plant peptides for an extra boost - everyone can feel soft and supple.

I was so looking forward to loving this - and I did. What's not to love? This product makes my skin look and feel amazing. I can apply it easily (despite it being a little runnier than other serums) and it leaves my face feeling comfy, hydrated, smooth and soft. It has made such a difference to my skin. It's part of my daily skincare routine now, absorbing so quickly with a lovely scent, and hydrating like nothing else. I've noticed a little more radiance and fewer blemishes, which is a relief.

Pros

  • Suitable for all skin types, so everyone can enjoy cushiony soft skin
  • Contains hyaluronic acid, lush botanical exracts and plant peptides
  • I love that it features my skin's favourite superstar ingredient - cica 
  • Make a eco-friendly choice and save money, thanks to TROPIC's refill scheme

Cons

  • TROPIC discontinued the 10ml version, which was a little more affordable
  • I found it a little on the runny side
Important ingredientsHyaluronic acid, plant peptides, evergreen fern extract
Quantity30 ml
Suitable forAll skin types
BenefitsIt creates a healthier skin barrier, repairs, and hydrates
Vegan?Yes - and you can refill (!)
  • Anti-ageing - Arginine, caffeine, cica extract, cucumber fruit water/extract, ectoin, gluconolactne, glycerin, green tea leaf, hyaluronic acid, Mexican hyssop extract.
  • Evens skin tone - Ectoin, gluconolactone.
  • Hydration - Arginine, butylene glycol, cucumber leaf/water extract, ectoin, glycerin, hyaluronic acid, maltodextrin, pentylene glycol, propanediol, rye flour ferment, sodium PCA, trehalose, water.
  • Oil control - Green tea leaf water, maltodextrin.
  • Soothing - Cica extract, cucumber fruit water, fern extract, green tea extract, hyaluronic acid, lactobacillus ferment, sodium PCA.

4.

e.l.f. SKIN Holy Hydration! Thirst Burst Drops

Tried and tested

Drugstore buy

e.l.f. SKIN Holy Hydration! Thirst Burst DropsPiper / Closer
Price: $12

www.boots.com

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Glow your own way with the e.l.f. SKIN Holy Hydration! Thirst Burst Drops. They deliver an instant, juicy, dewy glow while improving skin hydration. I was attracted to these e.l.f. drops because they've been primed for dry, oily and combination skin, thirsty for hydration and radiance. The formula is lightweight, non-greasy and gel-like, which can be used as a serum, primer, or mixed into foundation. So, this product was totally set for my skin type.

I'm holding space for the moisturising hibiscus complex, evening and brightening niacinamide and hydrating hyaluronic acid. It's a triple threat - and can sit under your make-up with no issues. I liked how lightweight it was and that it gave me a plump finish. Although it wasn't as hydrating as I'd liked it to be, it brightens my complexion and evens my skin tone a little. It sat under moisturiser and make-up well. Also, I appreciate how clean the formula feels - and that it's vegan and cruelty-free. However, I didn't see the glow as much as I did with other, higher-end products.

Pros

  • Can be used alone, as a primer, or mixed with makeup - glow your own way 
  • I love the non-greasy, lightweight gel texture - and it suits my combination skin
  • Combines powers of niaciamide and hyaluronic acid for brightening and hydrating
  • Clean, ethical, vegan, cruelty-free, and Fair Trade Certified™ - which is a bonus

Cons

  • Hydration is no match for higher-end products
Important ingredientsHibiscus complex, hyaluronic acid, niacinamide, vitamin E
Quantity30 ml
Suitable forOily, dry and combination skin
BenefitsHydration, plumping, brightening, radiance, dewy (!)
Vegan?Yes, e.l.f. is 100% vegan
  • Anti-ageing - Glycerin, hydroxyacetophenone, niacinamide, sunflower seed oil, titanium dioxide, vitamin E.
  • Evens skin tone - Vitamin E.
  • Hydration - Glycerin, hibiscus extract, hyaluronic acid, hydroxyacetophenone, sunflower seed oil, water.
  • Pore minimiser - Niacinamide.
  • Soothing - Niacinamide, vitamin E>

5.

Evolve Beauty Hyaluronic Acid Serum

Tried and tested

Recommended

Evolve Beauty Hyaluronic Acid SerumPiper / Closer
Price: $32

www.evolvebeauty.com

View offer

The Evolve Beauty Hyaluronic Acid Serum is another favourite of mine. It's ideal for all skin types, including sensitive, and it is super thorough at moisturising your visage deeply and taking care of any fine lines and wrinkles that are starting to appear. For me, it's another superstar serum, boasting hyaluronic acid, pomegranate extract and organic rosewater (which smells amazing); all of these are responsible for my skin feeling soft and looking radiant. Girls, I'm literally glowing.

The formula is remarkably lightweight and absorbs quickly; however, I did find it a little sticky when I popped it on my face initially. I was surprised that this pick didn't come with a pump rather than a dropper, but I admire Evolve's commitment to sustainability; all of their products are vegan and cruelty-free. I felt a difference in my skin after a few days of use. My face was smoother, and my dry patches were history. If you're looking for a sustainable, vegan and effective formula, this could be the one for you.

Pros

  • Penetrates the skin for hydration, plumps fine lines and boosts collagen
  • Contains pomegranate extract for glowing skin, strengthen skin barrier
  • Lightweight, fast-absorbing, and scent free with a gentle fragrance
  • I love how hydrating this serum feels - and it gives me such a glow

Cons

  •  I did find it a little sticky when I popped it on my face initially
Important ingredientsHyaluronic acid, pomegranate extract, rosewater
Quantity30 ml
Suitable forAll - especially sensitive
BenefitsHydration, and reduces signs of ageing/plumping wrinkles
Vegan?Yes - COSMOS organic, vegan and cruelty-free - plus, it has a recyclable bottle/outer packaging
  • Anti-aging - Algin, glycerin, hyaluronic acid, pomegranate fruit extract.
  • Evens skin tone - Phytic acid.
  • Hydration - Algin, aloe leaf juice, glycerin, hyaluronic acid, pentylene glycol, phytic acid, water.
  • Soothing - Algin, aloe leaf juice, hyaluronic acid, pomegranate fruit extract.

6.

BYOMA Brightening Serum

Best for oilier skin types

Byoma serum Sephora
Price: $11.05 (was 12.99)

www.sephora.co.uk

View offer

Or, consider the BYOMA Brightening Serum for a multipurpose serum that'll do well for oilier or combination skin types (but is suitable for all). If you're prone to uneven skin tone, texture and hyperpigmentation, rest assured that this brightening serum will help your visage regain some radiance and glow. Many customers vouch for this serum, which is bursting with ceramides. It comes with a pretty fabulous 4.6 average star rating from Sephora customers, who find it nourishing.

Many users love how perfect it is for sensitive skin types - it's said to be smooth and lightweight. Customers agree that this serum has made their skin look brighter and healthier, reducing signs of pigmentation and any texture they didn't want. Others say it "actually works" and lasts a long time, despite being so affordable. And, more importantly, it doesn't irritate acne or sensitive patches. However, some customers were disappointed with the results. Be consistent and patient, we say.

Pros

  • Evens skin tone and improves texture for radiant, glowing skin
  • Formulaed for all skin types, espeically those with an uneven skin tone
  • Ceramides repair/strengthen the skin barrier and lock in moisture
  • With star ingredients niacinamide and hyaluronic acid for great results

Cons

  • May take a few weeks to show results
Important ingredientsTri-Ceramide Complex (ceramides, cholesterol, fatty acids), niacinamide, hyaluronic acid.
Quantity30 ml
Suitable forAll skin types who struggle with oil production, pigmentation, uneven skin tones
BenefitsReduces hyperpigmentation, evens skin tone, skin appears more radiant, protects and maintains skin barrier, hydrates
Vegan?Yes - vegan and cruelty-free skincare.
  • Anti-aging - Ceramide NP, cholesterol, glycerin, hyaluronic acid, lactic acid, niacinamide, phytosphingosine, squalane, vitamin C and E.
  • Dark spot fading - Vitamin C.
  • Evens skin tone - Lactic acid, vitamin C and E.
  • Hydration - Ceramide NP, cholesterol, glycerin, hyaluronic acid, lacic acid, lecithin, phytosphingosine, propanediol, squalane, stearic acid, water.
  • Pore minimser - Niacinamide.
  • Soothing - Hyaluronic acid, niacinamide, vitamin E.

7.

Green People Scent-Free Hyaluronic Booster Serum

Tried and tested

Best for sensitive skin

Piper / Closer
Price: $32

www.greenpeople.co.uk

View offer

I love the Green People Scent-Free Hyaluronic Booster Serum, too. I was especially excited to try this Green People pick, since I love their shampoo and conditioner (they work wonders for my curly hair). Just like their hair care, this serum is so hydrating and helps you look fabulous. What's so special about this one? Well, it'll help even your skin tone, soothe skin, and boost suppleness, too. Not only can you wear it under moisturiser, but it can also be blended with facial oil as a primer.

I liked this pick. The bottle feels very expensive, and I appreciate a cheeky dropper. The formula is lightweight, and I love that it's scent-free for the sensitive gals. Thanks, Green People. Maybe I wasn't using enough, but I found that this wasn't as hydrating as other serums I've used. However, it sunk in well and made my skin noticeably soft within minutes (which is a positive). I've used it under a moisturiser, and it didn't make application or removal any trickier. It does dry a little quickly, so I have to move it around my face at top speed - but it's lush.

Pros

  • Can sit under moisturiser, blend with facial oil, or used as a hydrating primer
  • Targets age spots and pigmentation - for a clearer, more radiant complexion
  • I love that it's fragrance and alcohol free, and made with gentle, natural ingredients
  • With hyaluronic acid and sugar beet extract to lock in moisture, plump and smooth

Cons

  • It dries very quickly - so I have to be quick with spreading the product around my face
Important ingredientsSqualane, hop extract, sugar beets, hyaluronic acid
Quantity28 ml
Suitable forAll skin types - including sensitive and dry skin
BenefitsHydrating, smooths and firms skin, promotes radiance, plumps
VeganVegan - cruelty-free, organic and natural
  • Anti-ageing - Aloe leaf juice, coconut extract, gluconolactone, glycerin, hyaluronic acid, hop extract, olive oil, squalane.
  • Evens skin tone - Gluconolactone.
  • Hydration - Betaine, C15-19 Alkane, coconut fruit extract, gluconolactone, glycerin, hyaluronic acid, lactobacillus ferment, olive oil, pentylene glucol, squalane, water.
  • Soothing - Hyaluronic acid, lactobacillus ferment.

8.

Ella & Jo Hyaluronic Hydrating Serum

Tried and tested

Loved by celebs

Ella and Jo serumDebenhams
Price: $40

www.debenhams.com

View offer

Or, why not try Cat Deeley's fave? The Ella & Jo Hyaluronic Hydrating Serum is award-winning, multi-functional and fabulous. It combines the magic of hyaluronic acid (hydrating and plumping by locking in moisture), peptide Matrixyl 3000 (for collagen and elastin production, which reduces wrinkles and firms), niacinamide (minimises pores, evens skin tone, fades dullness), jasmine extract (balances skin) and green tea (anti-ageing support). It's packed with goodies to help your skin look and feel its best.

You want to hear that a serum is lightweight, fast-absorbing, and ideal for use under makeup. Ella & Jo boasts that it smooths lines, refines texture, hydrates, restores the glow and calms redness and irritation. I was lucky enough to try Cat Deeley's favourite vegan, multi-functional serum. I appreciate the anti-ageing effects - and feel as if it's given me a renewed glow and a little less redness, come morning. My fine lines have smoothed a little, and my skin feels very hydrated. The serum did feel a little liquid-y and quickly slipped down to my lips, which dried out fiercely. This was really unexpected. But, luckily, a handy Laneige Lip Mask came to the rescue. I'll be using it occasionally because I'm not quite ready to embrace the world of anti-ageing skincare just yet.

Pros

  • With hyaluronic acid, peptides and niacinamide to aid dryness, wrinkles, and skin tone
  • Winner of the 2023 UK Pure Beauty Awards – notable recognition in skincare
  • I love that its vegan, cruelty-free, pregnancy safe and suitable for all skin types
  • Lighweight, absorbs easily and works well under make-up for a plump, dewy finish

Cons

  • Very thin formula which runs quickly - and dries out lips
Important ingredientsMatrixyl 3000, hyaluronic acid, niacinamide, jasmine, green tea
Quantity50 ml
Suitable forAll mature skin types
BenefitsHydration, repair, improves elasticity, smoothes wrinkles, anti-ageing, balances, improves skin tone and dullness.
Vegan?Vegan and pregnancy-friendly
  • Anti-ageing - Bilberry fruit extract, echinacea extract, glycerin, hyaluronic acid, niacinamide, various peptides, vitamin E.
  • Hydration - Butylene glycol, glycerin, hyaluronic acid, water.
  • Pore minimiser - Niacinamide.
  • Soothing - Bilberry fruit extract, echinacea extract, hyaluronic acid, niacinamide, vitamin E.

9.

Dr PawPaw 4-in-1 Serum

Tried and tested

Multipurpose superhero

Dr PawPaw 4-in-1 SerumPiper / Closer
Price: $15

www.drpawpaw.com

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The Dr PawPaw 4-in-1 Serum combines all the goodness of four different serums into one affordable and effective product. It's a one-stop shop for anti-ageing, soothing, hydrating and brightening, no matter your skin type. Looking for results in one step? Here's your next new skincare BFF. I've tried a handful of Dr PawPaw's range over the years and love their serum, night cream and sheet masks. I have picky, tricky combination skin, and they never fail to hydrate my skin and balance excess oils.

I've tried this a few times before and like how light it feels - a gel is perfect for my skin type. And, I love that there are eight types of hyaluronic acid and a dose of papaya extract. It helps my skin feel a little softer and smoother, brightens my blemishes and plumps my face a little, too. I love how lightweight and versatile this vegan (and cruelty-free) serum is. It arrives in an easy-to-dispense squeeze bottle and can help replace a few steps in my skincare routine, which is a big PLUS when on a budget. A little goes a long way, too. My skin looks vibrant and bright when I use this pick. However, the yellow packaging is a little tricky to read if you are curious about ingredients.

Pros

  • All-in-one conveniece that replaces multiple serums with just one formula
  • I love the multiple sources of hyaluronic acid for intense and lasting moisture
  • Vitamin C and bakuchiol improve radiance and reduces signs of anti-ageing
  • Suitable for all skin types - including sensitive skin - and no harsh nasties

Cons

  • Tube/packaging is hard to read
Important ingredientsHyaluronic acid, vitamin C, green tangerine, bakuchiol
Quantity30 ml
Suitable forAll skin types
BenefitsHydrating, nourishing, soothing, moisturising, brightening, firming, smoothing, instant plumping, prevent/reduces signs of ageing
Vegan?Vegan and cruelty-free
  • Anti-ageing - Arginine, bakuchiol, glycerin, hydroxyacetophenone, jojoba seed oil.
  • Evens skin tone - Bakuchiol.
  • Hydration - Arginine, butylene glycol, glycerin, glyceryl stearate, hydroxyacetophenone, jojoba seed oil, panethenol, propanediol, water.
  • Smooths bumpy skin - Papaya extract.
  • Soothing - Bakuchiol, jojoba seed oil, panthenol.

10.

Skinsense Bi-Phase Cell Renewal Serum

Tried and tested

Best for combination skin

Piper / Closer
View offer

I loved this Skinsense Bi-Phase Cell Renewal Serum, which contains a mix of plant-based actives and probiotic-based technologies. All of these fabulous elements (from hyaluronic acid, to sweet almond oil, to acacia collagen) have helped my skin to appear more radiant. I knew that this all-in-one "miracle" face oil serum from Skinsense would be a revolutionary product in my routine, due to its smoothing mushroom extracts. I didn't know how thirsty and textured my skin was until I tried this.

It's so lovely to see skincare brands embrace the power of mushrooms, which are adaptogenic powerhouses, capable of cell protection and improving skin smoothness, in this case. And, although it's an oil-in-water serum, I found it absorbed well, and even though it felt a little slippery/heavy, I felt hydrated. I also really appreciate how clean and fresh it feels, with a water-like texture. Just make sure to shake it. Strengthening, brightening and hydrating, this Skinsense Serum is a great option for dehydrated skin.

Pros

  • Dual-phase formula of water and oil makes this top-tier at hydration
  • Promotes skin regeneration and rejuvenation for a brighter complexion
  • I love how this smells and how easy it is to layer under my moisturiser
  • Hydro-Gain and mushroom extracts help defend against daily stressors

Cons

  • Feels a little slippery/greasy initially but absorbs fast and hydrates like nothing else 
Important ingredientsMushroom extracts, glycerin, prickly pear, vitamin E, various seed oils
Quantity30 ml
Suitable forAll skin types
BenefitsHydrating, cell protection, smooths skin
Vegan?
  • Anti-ageing - Avocado oil, canola oil, coumarin, glycerin, lactic aid, levulinic acid, olive oil, prickly pear, rice bran oil, rosemary leaf extract, sunflower seed oil, sweet almond oil, various mushroom extracts, vitamin E, white birch bark extract.
  • Evens skin tone - Lactic acid, vitamin E.
  • Hydration - Coconut oil extracts, glycerin, lactic acid, lecithin, olive oil, propanediol, rice bran oil, sodium levulinate, various seed oils and mushroom extracts.
  • Smooths bumpy skin - Prickly pear.
  • Soothing - Avocado seed oil, prickly pear, rosemary leaf extract, various mushroom extracts, vitamin E, white birch bark extract.

11.

Oscar Charles Advanced Anti-Aging Serum

Tried and tested

Best for anti-ageing

Oscar Charles Advanced Anti-Aging Serum with Vitamin C + NiacinamidePiper / Closer
Price: $24.95

oscarcharlesbeauty.com

View offer

Or, consider this Oscar Charles Advanced Anti-Aging Serum for its super-star ingredients, vegan formulation and guaranteed improvements on mature skin. It's a multi-purpose, anti-ageing serum to help reduce wrinkles, improve firmness, brighten and deeply hydrate skin. A quadruple threat. I love that the key active ingredients are niacinamide, hyaluronic acid, vitamin C, peptides, ceramides and castor oil. Despite containing so many ingredients, the formula is lightweight, non-greasy and absorbs well.

Pros

  • I think it works well under makeup or as part of a multi-step skincare routine
  • Brightening and pore-refining - helps overall skin tone and texture
  • Clean, ethical, vegan, cruelty free and 93% natural - which I love 
  • Targets multiple concerns - wrinkles, elasticity, hydration, pigmentation

Cons

  • May be better for mature skin
Important ingredientsNiacinamide, vitamin B3, hyaluronic acid, ceramides
Quantity30 ml
Suitable forAll skin types - including sensitive skin
BenefitsReduces wrinkles/fine lines, hydrates, enhances skin elasticity, boosts collagen formation, brightens skin tone, reduces pores, plumps
Vegan?Yes - without any animal-derived ingredients and never tested on animals, using natural, high-quality ingredients (93%)
  • Anti-ageing - Ceramide NP, glycerin, hyaluronic acid, niacinamide, palmitoyl tripeptide-1, vitamin E, wheat germ extract.
  • Evens skin tone - Vitamin E.
  • Hydration - Butylene glycol, capric triglyceride, castor seed oil, ceramide NP, coco-caprylate, dimethicone, ethylhexylglycerin, glycerin, hyaluronic acid, wheat germ extract, water.
  • Pore minimiser - Niacinamide.
  • Soothing - Hyaluronic acid, niacinamide, vitamin E.

12.

grace & stella Hyaluronic Acid Serum

Tried and tested

Best for a glow

grace & stella Hyaluronic Acid SerumPiper / Closer
Price: $8-16

www.graceandstella.com

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Another fabulous option, the grace & stella Hyaluronic Acid Serum is your go-to for hydration on a budget. It's ideal for dry, dehydrated skin, especially effective for those who experience dullness, fine lines, wrinkles and uneven skin tone. Not only is the formula lightweight, but it's fast-absorbing and ideal for layering under moisturiser. You're set for a summer day out with this budget-friendly pick. I was lucky enough to try this grace & stella product myself and am very impressed with it.

Thanks to the hyaluronic acid and pathenol, I am safe in the knowledge that my skin is getting the VIP treatment it deserves. Not only is the moisture locked in, but it plumps and smooths. How cool is that? Plus, I love that it contains a cheeky extra ingredient to deal with blemishes and dead skin cells. For a brighter, even complexion and plumped skin on a budget, this is a good pick. Glass skin vibes. Just make sure to be consistent and patient for results to appear - hydration takes a while.

Pros

  • Features panthenol and glycerin to strengthen and protect moisture levels
  • Absorbs quickly, ideal for layering in both morning and night routines
  • I love how deep and lasting the hydration is, thanks to the hyaluronic acid
  • Super budget-friendly and multi-purpose, targeting uneven tone, too

Cons

  • Hydration takes a little while to establish - consistent use is important
Important ingredientsHyaluronic acid, glycerin, red algae extract, panthenol
Quantity10 or 50 ml
Suitable forDry and dehydrated skin
BenefitsHydrating, smoothing, illuminating, firming, lightens dark spots, glowing complexion
Vegan?Yes - and cruelty-free
  • Anti-ageing - Glycerin, hyaluronic acid, red algae extract.
  • Hydration - Castor oil, ethylhexylglycerin, glycerin, hyaluronic acid, panthenol, pentylene glycol, propanediol, water.
  • Soothing - Hyaluronic acid, panthenol, red algae extract.

13.

Aveeno Calm + Restore Oat Serum

Tried and tested

Best for normal skin types

Aveeno Calm + Restore Oat SerumPIper / Closer
Price: $37.59
View offer

Lightweight, fast-absorbing, and designed for sensitive, normal and dry skin, this Aveeno Calm + Restore Oat Serum is another budget-friendly pick on our list. It's been clinically proven to soothe, nourish and fortify the skin's moisture barrier. It boasts hydration for 24 hours after just one use. I love that it's been formulated with a triple oat complex, which is soothing, nourishing and protective.

I appreciated the serum for its sleek, stylish bottle, budget price and hydrating qualities, but didn't find it to be enough alone for my dryest patches of skin. Nor was it the most soothing serum I've ever used. I liked that the serum was light with a silky, smooth consistency, though.

Pros

  • Soothes and calms irritation well - great for reactive or stressed skin
  • I love how hydrating it is without heaviness, absorbing super quickly
  • Fragrance-free and hypoallergenic – ideal for highly sensitive or allergies
  • Clinically proven and dermatologist-tested – safe use on sensitive skin

Cons

  • Wasn't super hydrating or soothing enough for my ultra-dry skin paches
Important ingredientsOat flour/extract/oil, vitamin E
Quantity30 ml
Suitable forNormal to dry, sensitive Skin
BenefitsNourish, hydrates, and calms skin
Vegan?We don't think so!
  • Anti-ageing - Glycerin, oat kernel flour, vitamin E.
  • Evens skin tone - Vitamin E.
  • Hydration - Butylene glycol, dimethicone, ethylhexylglycerin, glycerin, pentylene glycol.
  • Soothing - Oat extracts, Vitamin E.

Hydrating serums FAQs

How often should I use a hydrating serum?

Generally, you can use a hydrating serum twice a day, once in the morning and once at night, especially if you have dry skin. But, I'd recommend trusting your gut and only doing what your skin needs. Also, make sure to check the serum's directions for a little guidance.

Is a hydrating serum safe for pregnancy?

Yes - hydrating serums should be OK to use whilst pregnant. After all, hormonal changes can dry out the skin. I'd suggest consulting your GP or pharmacist first, just in case.

Is a hydrating serum good for oily skin?

Believe it or not, hydration prevents extra oil production. It's a common misconception that those with oily skin don't require hydration. When dehydrated, oily skin actually produces extra oil - so it's almost the reverse of what you'd expect. I recommend a lightweight, non-greasy serum which will hold moisture without clogging any pores, like the BYOMA Brightening Serum.

Is a hydrating serum good for kids/teens?

Yes, but I'd be wary about what's inside every bottle. Typically, serums come with a strong concentration of an active ingredient. Active ingredients are not suitable for kid or teen skin. Anti-ageing formulas, such as retinol serums, are not suitable for anyone under 25 and should be introduced to a skincare routine gradually.

If a moisturiser isn't cutting it, I have a few kid-friendly serum options:

Bubble's Water Slide Hydration Serum or Byoma's Hydrating Serum.

Piper-Ivy Huxleyis a Homes & Lifestyle Product Writer for Closer, specialising in interior design, alternative fashion and beauty. When she’s not writing about homeware trends or her skincare routine, she’s snuggled up reading a witchy novel or binging (yet another) reality TV show…

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