Best Buy's yellow price tag with bold black font has been a part of our lives since 1992—although the electronics company, formerly called Sound of Music, has been established since 1966. Point is, Best Buy just changed their logo in nearly three decades as part of their 2020 growth strategy.
Giving it a more modern twist, the new logo shows the letters in a white bold font plastered on a bright blue background. The now ~letterless~ yellow price tag is seen in the bottom right after the word "buy" representing a punctuation.
Check out the new logo below:
.@BestBuy launches refreshed branding, logo.— Best Buy News (@BBYNews) May 9, 2018
Learn more: https://t.co/eznI5j5KvO pic.twitter.com/Ygv7qeeZu3
After 26 years of having the same logo, the company opted for a fresher, modern, and simpler logo because it wanted to highlight their culture, expertise, and talented employees.
"It tells the story of our Blue Shirts and how we, as a company, aim to be an inspiring friend who helps customers understand what they want to do and how tech can help them achieve great, new things," Best Buy Chief Marketing Officer Whit Alexander notes in a press statement. “Telling the story of our people — and how we make a meaningful impact on customers’ lives — is at the heart of this work. Our people are our insurmountable advantage.”
Although the change is meant to be "an evolution toward the future," people on Twitter could not help but notice how oddly familiar it looks to other logos.
"Can I copy your homework?"— Coos (@CoosCoosYT) May 10, 2018
"Yeah, just don't make it obvious." pic.twitter.com/nec0TiIxL4
pic.twitter.com/9M9UBiJgCl— Sin (@SatanistSin) May 11, 2018
hmmm pic.twitter.com/sM3SywawgM— eels (@ydema_) May 11, 2018
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pic.twitter.com/keS4e27Sno— Slippin’ Jimmy (@KingIIJames) May 10, 2018
The new @BestBuy logo sort of looks like a cross between the logos for Finding Dory and Bud Light. pic.twitter.com/vDs3cyC1dC— Aaron Bearden (@mclaaron) May 9, 2018
.@BestBuy kills its iconic logo . . . and embraces light beer? https://t.co/m5h7c8vsJo pic.twitter.com/EUqqKUPbFB— Co.Design (@FastCoDesign) May 10, 2018
People on the internet really had a good laugh:
pic.twitter.com/I3tl73yq2a— gift horse (@wrappedstallion) May 10, 2018
what do you think of my version of the logo @mychthebitch pic.twitter.com/eXAyHBxpDD— Loch Nessa Monster🌸 (@pasiphae_goals) May 10, 2018
Hey @BestBuy I found your Christmas logo, You can pay me for this. 😬 pic.twitter.com/l7C8KNPLuJ— [NasT] Krumb (@KrumbTTV) May 9, 2018
pic.twitter.com/i1uj2DioOL— L.R. (@LRConkdor) May 10, 2018
Are you digging the new logo?
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